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Brand Success in International Market!

The Opportunity

Our client experienced exponential domestic growth and opened distribution locations across the globe. With increased demand for marketing, sales collateral and advertising across several markets, the company needed a fast, easy way to produce printed materials that met brand standards in both its U.S. locations and abroad. Without immediate access to these materials, the client missed sales and marketing opportunities that arose across these markets.

The Solution

We recommended an online Digital Asset Management Portal that stored all the client’s current digital product files, including:

  • Advertisements
  • Stationary
  • Logos
  • Sales Collateral

These materials were centralized so that distributors could access digital assets for their sales, internal communications, marketing and advertising purposes.

The Result

The site design featured 1,800 assets including logos and sales, marketing and advertising documents that met corporate guidelines. We managed the site’s contents to ensure they were current, and the site was accessible around the clock to serve time zones around the world.

The portal offered distributors immediate access to assets on a 24/7 basis so they could focus on sales while allowing our client to focus on other marketing objectives. Our client was confident that the brand was represented consistently across the world.

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